The former head of media, communications and information services at Jefferies has ditched investment banking to join a small investment firm focused on technology.
Alex Kelloff, a managing director at Jefferies in New York who was promoted to joint head of the media, communications and information services investment banking in 2015, has left to join SDC Capital, a specialist investment firm targeting investments in data centres.
The firm was started earlier this year by Todd Aaron, the co-founder and co-CEO of Sentinel Data Centers, which he has headed up since 2001. He started the investment firm in March.
Kelloff joined Jefferies in 2004 as an investment banker focused on the telecommunications sector, following the completion of an MBA at INSEAD. He ran the media, communications and information services investment banking division at Jefferies alongside Craig Mineard, who remains at the bank.
Kelloff is a partner at SDC Capital, which says that it aimed to make structured equity investments across the technology sector, with a focus on data centres and network platforms. Its most notable transaction so far is an investment in Brazilian data centre provider Ascenty alongside private equity giant Blackstone. The amount was undisclosed.
As well as Kelloff, SDC Capital has also hired Paul Hines, a veteran of Sentinel Data Centers who has spent the past eight months working for Citi in New York.
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