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Banking’s most notorious bad boy is now selling socks

GS Elevator

Remember John LeFevre, the ex-Salomon Brothers trader who started the @GSElevator Twitter account and penned an apparently boring book titled, “Straight to hell. True tales of deviance, debauchery and billion dollar deals,”?

He’s selling socks. Socks.

Not just any kind of socks. Semi-premium socks costing $7 a pair as per the tweet below. You can get them delivered as part of a subscription service every three months if you so wish.

Sock-selling seems a bit of a comedown for someone who’s spent years making snotty statements about less fortunate people on Twitter, but LeFevre things he’s onto something. He says socks are merely a Trojan horse for, “building out a full fledged brand,” and next year this will be followed with a line of “minimalist modal underwear,” and a flesh-coloured undershirt.

LeFevre had to do something. He’s only 37 and obviously wasn’t going to work in banking again and it’s been two years since the publication of Straight to Hell.

Socks may be as good an entrepreneurial product as any, particularly LeFevre has opinions on the subject. He’s particularly averse to colourful socks, which he disparages British people for wearing. His own socks come in three colours: black, grey, or navy blue. There is life after finance.


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